1. Reliable Professors
This is the root and lifeblood of the academy. To have a professor that is able to communicate his techniques properly is a valuable thing indeed. Additionally, he must be dedicated and fulfill the leadership roles as the head of the academy. Without this, the long-term health of the team is in danger.
2. Clean facilities
It is often said that the grungiest gyms produce the best fighters. Perhaps this is true in some instances, but for the most part, if you want to keep your academy sales high, a squeaky clean gym goes a long way – especially if you’re showing your gym to someone who’s never trained in their life – you want them to feel safe from skin infections.
3. A flexible schedule
Academies have to try to cater to as many different people as possible. Gym owners want to create a schedule that will accommodate as many people as possible. This can include different types of classes as well as various options of class times. The more variety on the schedule, the more people you can attract to register with your business.
4. A dedicated sales team
When people walk in your doors for the first time, they have to feel as welcome as possible to the new environment. Some of us have been training for so long that we forget how foreign the inside of an academy can be. There is a wide-open space of mats and dudes in pajamas rolling on them. It’s the salesperson’s task to comfortably explain the entire situation to the guest and show them why BJJ is their best option. Again, high sales will keep an academy healthy.
5. Strong local advertising
The base market for any gym is everyone in the local area and you have to let people know about your academy. There are many gym owners who are hooked on social media – it won’t work. Why? Because there is no guarantee you will reach everyone you need in your area. So the best thing is doing it the old fashioned way, printing up flyers and getting it mailed to every house on the block. It costs more money, but it’s a worthwhile investment.
6. An informative and organized website
Before anyone pops into your gym, chances are that they are going to visit your website first. In which case, your website has to give them all the information they seek without crowding the site itself. You wouldn’t believe how many websites are out there with all their info just dropped on one web page. It won’t bring you the traffic you’re looking for and it will give off the image that the gym is not very professional. So take the time to organize your site into the proper sections and avoid any gimmicky art or large promotional logos – it’s not necessary. You want to show that your club is quality, so include only the basic necessary info and then you can go into more detail when that person visits your gym for further inquiry.