5 Things All Companies Consider When Sponsoring an Athlete

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Jul 23, 2015 4:00:00 PM


Brand Loyalty

One of the most important things all major companies consider before endorsing a new athlete is brand loyalty.  Brand loyalty is a consumer behavior related to personal preference for a particular company, brand name, or product line.  Loyal customers purchase products from their preferred brand regardless of convenience or price.  This is the kind of relationship companies want to have with the athletes they choose to endorse.

It is imperative for athletes seeking sponsorship to have a strong history with the products or brand name they are seeking to promote.  After all, you will act as an ambassador of sorts for their brand through representing their company name and logos on your t-shirts, competition uniform, banners and social media platforms.  You should demonstrate brand loyalty before seeking sponsorship with a company.   


Brand loyalty is directly related to the personal integrity of the athlete.  Being completely and utterly loyal to a company or brand is an ethical commitment. Your personal integrity, as well as the integrity of the sponsoring company, means that wearing and otherwise promoting any other brands within the same market is wrong.  The integrity to be loyal to your sponsors and their brand means not only wearing their products and supporting their products but believing in them.  As a sponsored athlete, every class, every tournament, every photo opportunity is a chance for you to proudly promote and show support for your sponsors.  This is easy when you are honestly proud of the products you promote.

Integrity also speaks to the willingness of an athlete to promote their sponsors without being prompted.  If you have chosen your sponsors correctly, promoting the brand won’t be a hassle; it will be welcomed habit.  Companies also want to know that the athletes they choose to support have a high level of personal integrity in the practice room and on the competition mat or canvas.  

A high level of sportsmanship is a prerequisite for getting and maintaining the sponsorship relationships you need to support your competition career. Winning certainly helps, but if you lose a match, it doesn’t mean your sponsors are going to stop believing in you.  After your opponent’s hand is raised, you shake their hand and the hand of their coach and learn from your mistakes.  



Athletes seeking sponsorship need to know how to present themselves as potential ambassadors.  The first thing every athlete needs is a brief one-page resume reviewing commitment to the brand or product, recent achievements, as well as a detailed description of how you will promote that brand within your community.  A solid resume should also outline a history of competition results, with focus on your recent victories within the past year.  Providing a list of products that you already use and believe in, a clear explanation of what you are looking for from your sponsor, and pictures/videos of you competing in the company’s products are all very important elements of a sponsorship resume.  

Knowing what you want from the brand before applying for sponsorship is key.  If you are seeking a gear sponsorship, lifestyle/apparel sponsorship, help with competition entries, travel, incentives or training costs/tuition, then be sure to communicate that up front.  Often times, taking a diversified approach to seeking sponsors can help athletes here.  While you may seek a gi sponsorship from your favorite kimono company, you might receive assistance with your competition entries from sponsors within your local community.  Very rarely will any one single company provide an athlete with full support for all of their training, competition, and travel expenses.  

Circle of Influence

An athletes’ circle of influence is an important factor in sponsorship.  The broader the circle, the more an athlete can give back to their sponsors.  Effective sponsorship involves much more than wearing a kimono in the local tournament. 

If you own a Jiu-Jitsu school, your circle of influence could involve introducing both the students on your own mats to your sponsors’ products as well as the other coaches and school owners within your association.  If you don’t own a martial arts school but are an active competitor, you can still promote your sponsors by wearing their gear during training and networking with those around you.  Every time you explain why you prefer the brand name rash guard and fight shorts you are wearing, you are solidifying your relationship with your sponsor. 

Social media platforms are also key communication avenues for your circle of influence.  Sharing pictures and videos of your sponsor’s brand establishes a clear track record of loyalty.  Once sponsored, promoting your sponsors brand on your Facebook, Twitter, Instagram, etc. will help promote both the athlete and the sponsor.  Making and sharing posts about your sponsors products and creating your own pictures and videos of your competition footage in all of your favorite products can reach thousands on major social media platforms. 


For most companies, consistency is a major consideration when endorsing an athlete.  Do you have a strong commitment to training?  How often do you compete?  Are you committed to continued competition?  

These are all important questions, that aren’t always necessarily based exclusively on your competition results.  While in the Jiu-Jitsu world many companies look at who is making the podium at major IBJJF events, consistent competition can be just as important.  Every time you step on the mat is a chance for you to promote your sponsor. 

Companies want to know that once they invest in you the relationship will continue and even grow through mutual benefit and support.  It is important for companies to know that you are committed to furthering the relationship through consistently doing your part. 

In short, companies want to know that the athletes they choose to support will consistently and effectively communicate brand loyalty to their circle of influence with sincerity and integrity.  My relationship with my amazing sponsors is based on these principles and should provide you a model for building your own list of sponsors.


My name is Brian Wilson; I am a purple belt in BJJ, full-time martial artist, owner of Força Martial Arts & Fitness in Russellville, Arkansas, and a sponsored athlete.  I am also a historian and martial arts scholar holding a Master of Arts in History. 



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Topics: Training Hints and Tips, Tournament/Competition Tips, BJJ in Everyday Life

Is It A Good Idea for BJJ Athletes To Switch To MMA? (Part 1)

Posted by admin

Jul 16, 2015 5:30:00 PM


This has been an age-old question. We’ve seen it happen so many times, both successfully and unsuccessfully. So what is it that makes the difference? What is it that motivates someone to leave BJJ and is it usually a good idea? Let us look over some prime examples try to understand what it really takes.


Example 1: Marcelo Garcia 

No one needs to sit and discuss the achievements of Marcelo Garcia. As one of the household names in jiu-jitsu, Garcia is a five-time world champion, pan-am champion, and a four-time ADCC champion. 

Being a multi-time ADCC champion is a very prestigious achievement, and more importantly, it shows a type of specific grappling proficiency that would presumably make you more adept at picking up MMA. Undoubtedly, this is something that crossed Garcia’s mind, because in 2007, he had his one and only MMA fight in Korea with the K-1 Hero’s organization. 

For the jiu-jitsu community, this was a big deal because Marcelo was easily, pound-for-pound, the best grappler in the world at the time. There was little doubt in most minds that he would have any difficulty against his opponent, Dae Won Kim, a local that no one had ever heard of before. 

The fight had gone as expected with Marcelo taking Kim’s back and maintaining it up until the second round. Although things seemed to be going according to plan, the fight resulted in Marcelo taking strikes to the face that opened up an extremely large and deep wound on his forehead. The one moment where he didn’t have back control - he got seriously beaten. 

It’s not like Marcelo took the fight on short notice and couldn’t prepare for any striking - he had time. It seemed that even after all the top level grappling he did, basic defending, and probably some discomfort from the MMA gloves, stopped the best in the world from submitting his opponent after more than one round of back control. The grappling community was indeed shocked, even if it was his first MMA fight. 

After this fight, it was clear to Marcelo that MMA was not for him. Perhaps it was far too gruesome and a continued career in jiu-jitsu would be a far better option. But what was it that stopped Marcelo from translating his supreme jiu-jitsu to MMA, especially against an unknown opponent? The most obvious thing that people say is that he just didn’t have “it”. And what is “it”? As many already know, MMA requires a mix of skills – grappling is only a fraction of what you need to know. Marcelo just didn’t have a knack for feeling the striking, even if it was his first match ever. Would he have improved if he continued training? Of course. But would he have been a top competitor? That’s the big question. 

The body type and level of athleticism Marcelo had seemed to be exclusive to jiu-jitsu and he managed to use it perfectly for that. But as we will see with other examples in the next few blog entries, the level of athleticism and natural animalistic drive for striking is one of the major forces to make the transition from BJJ to MMA a good idea.




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Topics: Brazilian Jiu-Jitsu in MMA, Tournament/Competition Tips

How Necessary Is Strict Discipline in Jiu-Jitsu Tournaments?

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Jul 2, 2015 4:30:00 PM


We’ve seen it all before when watching tournaments: from turtle-slow belt tying to running around the mat space in celebration, BJJ allows it all – but is it really a bad thing? That all depends on what you expect from a sport based on a martial art. In judo, discipline is of the utmost importance. Judo is mentioned here as a comparison to jiu-jitsu because they share the same roots.

In judo, discipline is upheld for almost every single thing. This includes bowing at the mats every time you enter and exit, making sure all your fingernails and toenails are trimmed, your gi is properly closed and washed, your belt is properly tied and so forth. These are rules that apply in the dojo and at tournaments. 

Tournaments have their own additional set of rules in judo. Competitors are to bow in upon entering the mats. They must then bow again before entering the inner circle of the mat space and once more once they reach the ref. All of these practices are formalities, but we have seen that BJJ is not nearly as strict, especially in most gyms. You’ve surely noticed at least once or twice someone at your gym with a horrible smelling gi. In a proper judo gym, they would have been asked to leave. Few instructors put in the effort to even make sure their students tie their belts properly. 

But that’s just in class - at BJJ tournaments, we can see guys do all sorts of crazy things; celebrating for 30 seconds after the match has finished, not properly tying their belts for the arm-raise, talking during the matches, or even talking back to refs. In judo, these things are basically forbidden. If you talk during the match or if you take too long to tie your belt, then you get penalized. 

BJJ has made an effort to mimic many of these judo rules. However, many are not implemented as strictly as they should be. But the big question is, does it really matter to have all these rules? They don’t really effect how good you are at jiu-jitsu, so what does it matter? It is a matter of opinion, but it comes down to pride in the sport and martial arts and how you want to carry yourself on the mat. If you work at a bank or office, why bother putting on a tie? You can get the same work done in shorts and a t-shirt. Things like tying your belt properly, maintaining personal hygiene, and bowing when entering the mats are reflections of yourself and are also respectful to your teammates and teachers. If you burst into excitement at a tournament, and run in front of your teammates in the stands and cheer while the ref and your opponent are waiting to close the match, it’s disrespectful. If you tie your belt poorly at the end of a match with your gi half open, it’s just messy and can also be seen as disrespectful. Ultimately, it is necessary to have these rules to uphold the image of the sport. Many dream of jiu-jitsu becoming an Olympic sport one day, and having a high level of organization is definitely a requirement. 




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Topics: Academy Etiquette, Tournament/Competition Tips

5 Things You Must Consider For Competition Prep

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May 14, 2015 2:00:00 PM




Here are some quick tips of things you should do before a competition, ranging from 3 months out to right before your match. This mainly pertains to beginners that want to start competing. As you become more advanced, you learn what details work best for you.


  1. Start your diet early.

Most competitors have to cut some weight to make the most out of themselves at competitions. If you like competing at your walk-around weight, and you do well, then lucky you! But most have to go through the task of reaching a certain weight, and it’s not easy. The best trick is to lose fat and retain as much muscle as possible during the weight cut. More experienced competitors usually have their own system for this, but it can be very hard for beginners. One of the simplest tips is to start your diet early – don’t procrastinate. Starting early will give you some leeway if you still have some weight to cut. One of the most embarrassing things is to get to the scale overweight and get disqualified. 

  1. Start all of your hard rolling early.

The logic here is that you need time to recover from all your hard training. The earlier you start all your shark tanks and conditioning, the earlier you can begin to restore your body for the competition. Also, if you have any injuries, as a result from that training, then you have time to recover and continue your training so you can compete again. 

  1. Know when to rest.

It’s good to train hard, but you have to train hard in moderation. Overtraining can very easily lead to injury. If you’re feeling nauseous or feeling some sort of pain, think about it and decide if it’s worth stopping and taking a day off. Training hard is important, but training smart is more important. There is no point in showing what a tough guy you are in the gym and training through injuries. Rest properly and you can show everyone what a tough guy you are in the competition, where it really matters. 

  1. Stop hard training one week before competition.

There are various different theories on this, but it’s been said by many professionals in the past (ie. Xande Ribeiro and Marcelo Garcia) that taking a week off before a tournament allows you to not only be physically ready, but it also helps mentally with your nerves and anxiety. You can still do light exercises to keep your body warm and sharp, but nothing strenuous. 

  1. Learn new moves early.

If you really want to add new moves to your arsenal, you have to do it at the beginning of your training camp. Unless you are insanely talented, you need time to let the technique sink into your regular game. In tournaments when you are exhausted, you will only resort to your top techniques that are second nature in your game. If you want to expand that repertoire, you need to add those new techniques as early as possible. Adding new techniques right before a tournament is generally useless.






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Topics: Training Hints and Tips, Tournament/Competition Tips

The Biggest Challenges in Organizing a Tournament

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Apr 30, 2015 5:00:00 PM



Along with academies, tournaments are the foundation of Brazilian jiu-jitsu. Academies and tournaments create a type of cycle where students put their practice to the test and go back and forth from each of them – which helps complete the development of jiu-jitsu for these practitioners.

But as an event, tournaments are no joke. Although some of the smaller tournaments may look ‘unprofessional’ due to the size of venues booked or the type of mats used, all tournaments present a set of challenges that few really understand. It’s not as simple as “just go ahead and set up a tournament” – it takes a lot of work!


  1.       Promotion.

Tournaments require a lot of involved and active promotion. Along with online blasts and posters over social media and websites, it’s very important to go to as many academies in the area as possible and have discussions with the club owners in order to convince them to actively promote the tournament for you. 

Leaving posters and flyers is also a great way to stir interest, however, the most powerful thing to do is have the instructors constantly remind their students of the tournament and urge them to participate. 

  1.       Brackets.

Organizing the brackets for tournaments is probably one of the most tedious tasks. There are digital programs that help facilitate the process but they usually still involve manual work from the organizers to make sure it was filled in correctly. 

Everything is connected in brackets, so if there is a mistake, usually you have to reorganize a bunch of other bracket parts to compensate for the initial change. This is the thing that drives organizers crazy! 

  1.       Execution.

The day of the tournament is very stressful for organizers. It is an overwhelming feeling when you see a large amount of people pouring into the venue for weigh-ins and prep. The thought that they are all there to compete in your tournament is a heavy responsibility. And it makes it even harder to digest all this because almost everyone is there at the same time. 

You have to make sure your tournament starts early and that everything is perfect ahead of time. But be ready for bumps in the road, as you will probably have to put out a few fires as the day goes by. 

  1.       Referees.

The referees you have at your tournament can make or break the experience for your competitors. Inexperienced refs are likely to forget to give certain points and advantages and then you have arguments breaking out mid-tournament. People could leave your tournament feeling bitter with a smaller chance of coming back again. There is plenty more that could happen, but having good refs will minimize a lot of hardship.

  1.       Podium.

Podium work is probably one of the easier aspects to run on this list.  Even so, you’d be surprised how often it either takes too long for people to receive their medals or names are mixed up and the wrong medals are handed out. 

The wait after your division is probably the worst. You’ve already waited for hours to compete, now you have to wait for hours to get your medal. Reducing wait times is key for giving everyone a positive experience.




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Topics: Tournament/Competition Tips

The Competitive Mentality

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Mar 26, 2015 12:17:00 PM



Competing in tournaments is a hard thing to do for many jiu-jitsu practitioners. Even in the higher belts, the nervousness and pressure never really goes away. But for beginners, competing can be one of the most daunting things they have ever done. Tournaments bring a combination of challenges; the pressure to win, avoiding injury, many people watching you, and an inexplicable feeling of anxiety – a fear of the unknown. Each of these challenges has solutions, some easier to solve than others. Once you have learned how to deal with them mentally, you can start to enjoy competing and even the anxiety that comes with it. 

Pressure to win is probably the most common challenge one faces when entering a competition. Everyone has an innate feeling of not wanting to disappoint their instructor and teammates, even if they never actually put any pressure, such as telling them they have to win. But these practitioners have to understand that you will never really disappoint them. It is only in the very rare situations, perhaps for top jiu-jitsu competitors, that real pressure exists. If you’re not a professional, and you’re not building your reputation for a career, then there really is no reason to fear losing. No one will put that kind of pressure on you – so if you think that pressure does exist, put it out of your head. Most jiu-jitsu practitioners in the world are recreational athletes. They train only because they enjoy it. So if you compete and lose, it’s okay! You really have nothing to lose and a wealth of experience to gain. This single thought can help you overcome this particular challenge.

Avoiding injury is more of a fear than an actual challenge. A lot of beginners, especially after their first tournament, feel the intensity of competition and it leaves a bad impression. This is especially true for older beginners, who are usually more prone to injury. Because the intensity is so high in tournaments, most injuries happen during scrambles or during quick submission catches. At the academy, you usually hold back on the speed of the submission to not injure your teammate. In tournaments the competitors don’t want to take any chances of losing the submission, so they crank it at full speed and power and only release if their opponent taps in time. These are both very valid and real scenarios. But the truth is your chances of getting injured in tournaments are probably not that much higher than in the academy, and as your jiu-jitsu improves, so will your ability to anticipate the dangerous scrambles and minimize your chances of getting injured. 

The anxiety that people get when many people are watching you in action is actually an interesting concept which I’m sure psychologists ponder upon on a regular basis. If you think about it logically, it doesn’t make any sense to be nervous if many people are watching you, especially in jiu-jitsu. It’s not like you are competing against all those people watching, and most of the people don’t even know who you are. That means that if you perform poorly, no one will actually care. There is only one person you really have to think about and that person will be standing across the mat from you. 




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Topics: Training Hints and Tips, Tournament/Competition Tips

How Often Should You Compete?

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Feb 19, 2015 12:00:00 PM



Competition in BJJ is one of the main drivers of the sport and industry. It is an essential part of the culture that has developed around our sport.

Outside of the obvious part of competing to test your skills, tournaments provide several important facets to the sport: opportunities for socializing and building chemistry with your teammates, spectating, checking out products that would not be readily available elsewhere, and most importantly, they are also great for supporting the growing BJJ industry. Tournaments, academies, and gear companies help fuel the growth of BJJ.

The biggest question associated with tournaments is how often one should compete. Thought processes range from one extreme to the other, such as “it is not necessary to ever compete in your life” or “perhaps once is good, just to know what it feels like,” to “if you don’t compete you’ll never get your next belt.” So, what is the truth of the matter?

At its base, the importance of tournaments is that you can test your skills at a level of intensity that cannot be fully replicated in any academy. The best simulation you can do at your academy is perhaps hold ‘shark tank’ sessions, but that will mostly just push your cardio. Competition challenges far more than just your mechanical skill, as it also challenges your mental state. When competing, most people feel a large amount of pressure. Whether it’s pressure because they don’t want to disappoint their instructor/teammates or they just have too much pride to risk losing, training hard at the gym can never mimic this feeling.

Is it really a big deal to never experience this mental challenge and still be good at jiu-jitsu? Yes and no. If you can go into a gym and dominate but then go into a tournament and crumble because you can’t deal with the pressure, then you’re not a very good martial artist (at least on the competition side). Maybe you’re just a good athlete, but not a good martial artist. BJJ and martial arts in general are more than just a lifestyle, it’s being able to overcome both physical and mental barriers. At its heart, jiu-jitsu is an art of self-defense. If you can’t keep it together in a tournament, how are you going to stay cool on the street if you get attacked?

Competing in tournaments is the most pressure you can put on yourself mentally without actually going and testing yourself in a street fight - which would be a bad idea of course. So, the question remains: how often should you compete? It is different for everyone, but you should compete enough times to where you feel that the pressure of competition has subsided to a point where you can perform just as well on the mats as you do in the gym. There is no harm in competing more often than that, but not everyone can manage that in their busy lives. The main thing is that you were able to conquer the pressure and know that you can utilize the skills you have developed even under the intense circumstances of competition. 



Pick up a few sneaky techniques to use at your next tournament here: 3 Sneaky Attacks



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Topics: Training Hints and Tips, Tournament/Competition Tips

How Necessary Is It To Compete In BJJ?

Posted by admin

Dec 24, 2014 2:30:00 PM



How Necessary Is It To Compete In BJJ?


This is a debate on which many people have had contrasting views. On one hand, we have practitioners who argue that competitions are necessary for improvement and the awarding your next belt, whatever belt that may be. On the other side, you have people who argue that although competitions can help your game, they are not essential to your jiu-jitsu journey. So what is the truth? How essential are competitions to a jiu-jitsu practitioner? 

No one can really say that competitions are of no benefit to the competitor. It allows you to test your skill under extreme pressure and intensity. Between the physical and mental challenges, you have a lot to deal with. Often, especially in the beginning, people crumble under the stress. They forget the techniques they have practiced in class and/or physically do not perform because they did not anticipate that type of intensity. However, with time and consistent competitive training, athletes are able to overcome these challenges and keep their cool under such circumstances. They are then able to look back on their matches and return to their academy to make improvements. This kind of process definitely helps improve someone’s game quicker. However, this still does not show that competitions are essential to someone’s development in jiu-jitsu.

There are many who don’t enjoy competing for many reasons. The stress, in addition to other difficulties in life, may be too much. Cutting weight, spending extra time preparing, and the performance pressure is not an easy weight to carry. Not to mention that going to many tournaments can really add up financially. So does this mean that they cannot improve as well as some casual competitors? Obviously, professional competitors (those who train multiple times a day) are not as relevant to this discussion because they are able to put so much time into their training that they will almost always improve at an astronomical rate. But for casual competitors and practitioners, that are the majority of jiu-jitsu practitioners in the world, can they improve greatly without competing? Of course! 

There are a lot of ways you can test yourself in a similar fashion as tournaments. Each option is a little different but essentially has the same benefits. Firstly, the training you do at your gym should be sufficient enough to always prepare you for your next belt, even without competing. When you face your teammates, these are people that already know your game - they will force you to always innovate and change your techniques. In a tournament, you will usually face fresh and new opponents. So your game, for the most part, should be more effective and surprising for them than your teammates. 

Secondly, travelling to drop in at other academies either in your city or abroad will also give you a similar experience as tournaments. Although it’s probable that they won’t go as hard as competitors in a tournament, practitioners at new gyms will offer you new styles and body types to test your game against. Overall, it does help to compete at tournaments, but in no way are they essential to the improvement of your jiu-jitsu or being ready for your next belt.



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Topics: Training Hints and Tips, Tournament/Competition Tips, BJJ in Everyday Life

How to Improve Metamoris - Part 2

Posted by admin

Oct 16, 2014 10:00:00 AM



How to Improve Metamoris – Part 2


Shorten the time of the rounds 

Twenty minutes for these types of matches are just too long. I understand that by having twenty-minute rounds, you give athletes more time to get a submission and it’s easier to wear-out an opponent - eventually having them succumb to a submission. They are also useful for making the event longer, thus giving viewers the feeling that the value of their purchase is higher. However, a boring twenty-minute match is probably not worth the trade of possibly seeing a submission at some point, because the more evenly matched the athletes are, the more boring those matches will be. 

So what to do? Well, ten minutes is an ample amount of time for gi or no-gi. That, with the combination of a submission bonus, will motivate athletes to push harder for those ten minutes. Even if there is no submission, at least both athletes were hungry for the bonus, so you can tell they gave it their all. It automatically creates a more entertaining match. 

From the promoter’s perspective, this kind of strategy will cost more money. Firstly, they will have to have more matchups since most full-time matches will be cut in half. They can’t risk a night where every match ends by submission and the event is concluded much earlier than anticipated. Even if it was an entertaining event, people will feel like they didn’t get their money’s worth. 

Secondly, the promotion will have to spend more money to pay submission bonuses. It may even be worth it to have a “submission of the night” award as an additional bonus as the amount of submissions per night rise in the future. This gives a double incentive to athletes and it also advertises and reminds viewers that a bonus is available. It will raise the viewers’ anticipation since they know more cash is on the line for the athletes.


There is nothing wrong with more mismatches

I think we have all seen this over and over again, especially with MMA in Japanese events like PRIDE and K-1. I’m not saying major mismatches are the key to entertainment, like David and Goliath matches, but there is nothing wrong with putting together two slightly different athletes against each other, where there is a clear underdog. It makes matches more entertaining for many reasons.

Firstly, most people love upsets and love to cheer for the underdog. This gives them someone to route for and automatically makes the whole experience more exciting. If the underdog wins, it adds to that excitement. It also develops a great storyline along the way, like revenge matches. The best example of something like this was when Eddie Bravo defeated Royler back in 2003. Not only did it launch the career of an influential figure in BJJ, but it set the stage for a very anticipated rematch, even if it was a decade later.

Secondly, if the underdog loses, the chances of that happening by submission are quite high. The larger the gap in skill between the two athletes will result in a greater chance of a more entertaining submission. Just think of when you roll with someone considerably less experienced than you. You are probably going to showboat and pull off some submission you’ve always wanted to do. Well, in many ways, that will work here as well. So why not give the fans something they all want to see?



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Topics: Pro BJJ Players and Superfights, Tournament/Competition Tips

How to Improve Metamoris - Part 1

Posted by admin

Oct 9, 2014 2:07:00 PM


How to Improve Metamoris – Part 1


After every Metamoris event, the intentions and future plans of the promotion become clearer. They are now implementing weight classes and champion titles, as well as fun “surprise” matches to keep the fans engaged. But is this really enough to earn them their desired level of success? Below are just a few points that may help them reach their goals.

Add more gi matches

It’s understandable that the majority of matches were no-gi. Due to the popularity of the UFC, and that most of the brand-name fighters prefer no-gi, it’s not a surprise at all. Gi matches are a lot more foreign to many viewers, and by having no-gi matches, there is the possibility of pulling in a larger audience, since both jiu-jitsu purists and MMA fighters can appreciate no-gi.

However, there is something to be said about securing the gi-fanatic market, which can be a lot more loyal than the MMA crowd when it comes to grappling. Gi jiu-jitsu fans don’t see many “dream” match-ups. The only major occasions are the World Championships and the ADCC World Pro. Those events happen once a year, so gi jiu-jitsu guys definitely want more. Putting together intense single gi matches would definitely help attract a more loyal and enthusiastic viewers who are willing to pay the price for the online stream.

Copa Podio could fill that void of watching dream gi matches, however, Copa Podio’s format is tournament based, so as fun as it is to watch the top athletes have multiple matches - it’s generally more appealing to see several super fights in one night where the athletes can go one-hundred percent the entire match, rather than pacing themselves for the entire night.

This would also raise the submission rate and pace of the match. The entertainment factor is of the utmost importance for a promotion like Metamoris, even before technique. A less technical, but exciting match, will stick longer in people’s memories than a match that was technical but slow and boring.

Gi jiu-jitsu also offers a larger variety of things to spectate. In no-gi, the norm is playing a tight game and the top athletes do this so well that usually the pace of the fight can be very slow. However, with gi jiu-jitsu, since there are so many more options, it allows for athletes to compete in a more open and free style. You would see stranger guards and entertaining manipulation of the kimono – it would ultimately be more entertaining. This would also lead to a variety of more interesting submissions. Some of the best submissions are the ones you have to see replayed several times in order to understand what had transpired.

So to conclude, having more gi matches in Metamoris would; attract a more loyal crowd of viewers and create more entertaining and diverse matches. I’m not saying all the matches should be gi, but at least half. Matches can even alternate in type, the first match could be no-gi and the following match could be gi. It can continue this way throughout the night. That way fans don’t have to watch no-gi match after no-gi match of what will most likely be slow grinding matches.



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Topics: Training Hints and Tips, Pro BJJ Players and Superfights, Tournament/Competition Tips

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